OUTsurance wins Champion of the Year Title

OUTsurance, a South African insurance company ,was awarded the CSI Champion of the Year title in the corporate category of the Proudly South African Homegrown awards in Johannesburg at the end of last month.

OUTsurance's Pointsman Project a winner OUTsurance takes CSI Champion of the Year title at Proudly SA Homegrown awards due to its culture of giving back to the community.

OUTsurance, a company based in Centurion, was awarded the title based on its innovative ideas in which it incorporates brand marketing with community service. In particular, OUTsurance was complimented for its Pointsman Project in which it regularly distributes 60 key people to busy intersections across the country to help with traffic congestions.

The Head of Marketing at OUTsurance, Peter Cronje said: "It's a win-win situation for all parties. Through this awesome initiative we have created jobs for previously unemployed youths, the motorists score from the easing of traffic congestions and we score as these guys are living billboards for our brands."

"We are passionate about living and doing business in this country," said Cronje about the Proudly South African element of the award. "OUTsurance was born and bred in South Africa, our systems are all home grown, our business processes were developed in-house and all our management are South Africans."

Eight judges from organizations across the board, including the government, trade unions and business, were responsible for choosing the winners in the different categories.

Speaking about the competition, the Chief Executive Officer of Proudly South Africa, Manana Moroka said: "The Home Grown awards recognize innovation and excellence among our member companies, serving to further cultivate their competitive edge over their international counterparts by thinking globally, but offering local goods and services that provide a better import substitute."

"Our encouragement to the nation to "Buy Local"," continued Moroka, " means that our members grow, more jobs are created and this adds to the general growth of the economy."