'Cubism Manifesto - the Power of 3' a winner
The Jupiter Drawing Room walked away a winner at the Midas Awards held in New York recently
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Each year, the Midas Awards are held in New York to honor excellence in
financial services communication. This is the only event of its kind in the
industry and is held in great prestige as a result. The awards are also offered
on a global scale, meaning that the winner of the Grand Midas Trophy is selected
from campaigns from all over the world.
This year, the top award was handed to the South African group, the Jupiter
Drawing Room for its campaign to promote the financial and insurance products
offered by Absa Capital.
The Midas Grand Trophy was won by the Jupiter Drawing Room for its excellent
'Cubism Manifesto - the Power of 3' in the Best Direct Mail category.
To promote Absa Capital's excellent products, the Jupiter Drawing Room
created a limited edition book consisting of 99 pages of brilliant graphics,
photography, typography and illustrations. The idea of the book was to showcase
everything that Absa Capital stands for and how its products can benefit
consumers.
The 'Cubism Manifesto - the Power of 3' book was then sent to one hundred of
the top businessmen in South Africa who would be able to appreciate the top
financial and insurance products offered by Absa Capital.
As a result of this campaign, Absa Capital reported that its business profits
increased by over 50%.
The Jupiter Room also received two Gold Ingots awards for the same campaign
in the Best Electronic Contest and Investment Advisors categories.
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